Name: Lo Key Agency
Telephone: 0431 720 750

Ripley Town Centre Dining Trail Campaign

THE EVENT

The Taste of Ripley Dining Trail was created to encourage visitors to explore Ripley Town Centre’s vibrant dining precinct while discovering something new along the way.

Bringing together six local cafés and restaurants, the campaign combined exclusive offers with a fun passport-style trail, rewarding guests for visiting participating venues and experiencing more of what the centre had to offer.

OBJECTIVES

Encourage visitors to explore and engage with Ripley Town Centre’s dining precinct.
Drive awareness and visitation across participating cafés and restaurants.
Create an interactive campaign that encouraged visitors to discover something new.
Support local businesses by increasing engagement and customer visitation.
Deliver a cohesive campaign from concept development through to launch and execution.

PLANNING & EXECUTION

Working closely with the Ripley Town Centre team, we managed every stage of the Dining Trail campaign, from developing the initial concept through to bringing the experience to life for the local community.

Key elements of delivery included:

Activation concept: developed the Taste of Ripley Dining Trail concept, including the passport-style customer journey and rewards mechanic.
Restaurant participation: secured participation from six local cafés and restaurants, bringing together a diverse selection of dining options.
Passport design and production: designed and produced the Dining Trail Passports to guide visitors through the experience and encourage participation.
Launch day coordination: managed the launch of the campaign, coordinating the various elements to create a seamless customer experience.
Campaign delivery: brought together participating businesses, creative assets, offers, and activation elements to create a cohesive dining experience for the Ripley community.

OUTCOMES

Successfully launched an engaging dining campaign designed to increase exploration and visitation across the centre’s dining precinct.
Brought six local eateries together through one cohesive customer experience.
Encouraged the community to discover new dining options while supporting local businesses.
Created an interactive campaign that gave visitors a fun reason to explore more of Ripley Town Centre.
Delivered the campaign end-to-end, from initial concept development through to launch and on-ground coordination.