Queensland Premier Rugby Grand Final Weekend
THE EVENT
The Queensland Premier Rugby Grand Final Weekend marked the culmination of the season with a two-day celebration of the sport, bringing together 7,500 fans, multiple fixtures, food trucks, and a vibrant event precinct. Across the weekend, the venue came alive with competitive rugby and a festival-style atmosphere designed to engage both players and spectators.
For the second year in a row, Lo Key Agency was proud to lead the planning and coordination of the finals weekend, delivering a large-scale sporting event that balanced high-energy match days with smooth, well-managed operations.
OBJECTIVES
- Deliver a seamless two-day grand final weekend experience for players, fans, and stakeholders.
- Coordinate multiple fixtures alongside a busy event precinct.
- Manage logistics, vendors, and crowd flow to ensure safety and efficiency.
- Support Queensland Premier Rugby with a polished season finale.
PLANNING & EXECUTION
Our team worked closely with Queensland Premier Rugby to manage the operational delivery of the weekend, ensuring all moving parts aligned across both days.
We managed:
- Event logistics & scheduling: coordinated multiple fixtures, run sheets, and operational timelines across the two-day program.
- Vendor coordination: managed food trucks and precinct vendors, including access, setup, and operational requirements.
- Crowd flow & precinct planning: supported effective crowd movement and activation zones to enhance the fan experience.
- Stakeholder coordination: liaised with event partners, suppliers, and officials to ensure clear communication and smooth delivery.
- On-the-day event management: provided onsite coordination to oversee operations and respond quickly to live event needs.
OUTCOMES
- Successfully delivered a large-scale, two-day sporting event for 7,500 attendees.
- Ensured smooth operations across multiple matches and a high-traffic event precinct.
- Enhanced the fan experience while supporting players and officials on grand final weekend.
Queensland Rugby Union
Client: Queensland Premier Rugby
Event Dates: 30 – 31 August 2025
Agency: Lo Key Agency
Location: Ballymore Stadium, Brisbane
Total Attendance: 7,500
Need a refresher on what we can do for you?
Check out everything Lo Key has to offer and how we'll make your life easier.
