Goodna Jacaranda Festival
We really enjoy working with Lo Key Agency. Their professional and direct approach to getting things done is a refreshing change. If you are looking for someone to manage your event and make sure all the details are properly taken care of, Lo Key Agency is your best bet.
THE EVENT
Lo Key Agency proudly delivered the Goodna Jacaranda Festival 2024, a three-day celebration of community, culture, and entertainment. With over 8,500 attendees, the festival showcased the vibrant spirit of Goodna through a mix of beloved traditions and new experiences, all made possible through strong community partnerships.
OBJECTIVES
- Celebrate local talent and culture through diverse performances and community-driven events.
- Strengthen connections between local schools, businesses, and organizations through strategic collaborations.
- Grow festival attendance and engagement, making it more inclusive and appealing to a wider audience.
PLANNING & EXECUTION
Lo Key Agency’s expertise in event planning Brisbane and brand activations ensured a dynamic and engaging festival experience. Key highlights included:
- The Talent Quest – A platform for emerging local performers to showcase their skills, drawing enthusiastic support from the community.
- School Choir & Band Program – Featured performances from local schools, giving students the chance to perform on a festival stage.
- The Dance Spectacular – A high-energy showcase of local dance schools, celebrating the diverse talent within the region.
- Entertainment & Market Stalls – A mix of live performances, market stalls, and food vendors created a lively atmosphere across the three days.
- Family-Friendly Attractions – Rides, kids’ activities, and fireworks rounded out the festival experience, making it enjoyable for all ages.
OUTCOMES
- High Attendance – Over 8,500 attendees enjoyed the festival across three days, solidifying its status as a must-attend community event.
- Stronger Community Connections – Successfully engaged new and existing partnerships, strengthening ties between schools, businesses, and residents.
- Enhanced Local Talent Showcase – Provided valuable performance opportunities for aspiring musicians, dancers, and entertainers.
- Positive Feedback & Festival Growth – Attendees and stakeholders praised the event’s organization, entertainment lineup, and community-driven approach.
CLIENT WINS
- Successfully hosted the three-day Goodna Jacaranda Festival with over 8,500 attendees, exceeding previous years’ turnout.
- Strengthened local partnerships, bringing together schools, performers, and businesses to create an inclusive and community-focused festival.
- Delivered a diverse entertainment lineup, including the Talent Quest, School Choir & Band Program, and Dance Spectacular, which highlighted and celebrated local talent.
- Enhanced festival experience with market stalls, family-friendly attractions, and fireworks, catering to all ages and interests.
- Generated strong community engagement through a well-executed digital marketing Brisbane campaign, increasing visibility and excitement for the festival.
Goodna Community Association
Client: Goodna Jacaranda Festival
Event Dates: 25 – 27 October 2024
Agency: Lo Key Agency
Location: Evan Marginson Park, Goodna
Attendees: 8,500+ over three days
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