Ripley Town Centre Ice Skating
"Kate and her team were incredible with prompt and clear communication. Their service turnaround was exceptional, even with minimal lead time. The staff were proactive, well-prepared, and dressed appropriately for both workshops and the parade. They handled last-minute changes seamlessly, and the detailed run sheets and parade documents were invaluable. The parade was managed efficiently and aligned perfectly with the brief."
THE EVENT
Lo Key Agency partnered with Ripley Town Centre to create a magical Christmas ice-skating activation, bringing festive joy to the community. Over 1,600 attendees participated in the daily sessions, transforming the centre into a winter wonderland in the heart of Queensland.
OBJECTIVES
- Deliver a free, family-friendly activation to engage local residents and visitors.
- Increase foot traffic and drive awareness of the centre’s specialty retail offering.
- Create an immersive and festive experience that aligns with the holiday season.
- Seamlessly manage event logistics, operations, and supplier coordination to ensure a smooth execution.
PLANNING & EXECUTION
Lo Key Agency took the lead in the creative development and execution of this large-scale activation.
Key elements included:
- Custom Ice Skating Experience – A dedicated ice-skating area was set up at Ripley Town Centre, offering free sessions throughout the day.
- Festive Styling & Atmosphere – Christmas trees, twinkling fairy lights, and themed decorations created an enchanting setting for families to enjoy.
- Engaging Community Participation – The activation encouraged families and visitors to experience a unique seasonal activity, enhancing their holiday experience.
- Retail Integration – The event was strategically designed to increase visitor flow to specialty retailers, driving engagement and boosting local businesses.
- Full-Service Event Management – Lo Key Agency managed all aspects, including supplier coordination, staffing, session scheduling, and on-site operations.
OUTCOMES
- 1,600+ attendees registered and participated, making it one of Ripley Town Centre’s most engaging holiday activations.
- Successfully boosted foot traffic and retail engagement, supporting local businesses during the peak shopping season.
- Delivered an immersive and well-executed experience, reinforcing Ripley Town Centre as a go-to destination for family-friendly events.
Strengthened Lo Key Agency’s reputation in event planning Brisbane, brand activations, and community-focused experiences.
Ripley Town Centre
Client: Ripley Town Centre
Event Date: 5 – 19 December 2024
Agency: Lo Key Agency
Location: Ripley Town Centre
Attendees: 1,600+ registered participants
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