Australian Rugby Foundation Fundraising Event

"Thanks again for stepping to run this at such short notice. Could not have done it without you!"
THE EVENT

The Australian Rugby Foundation’s inaugural Queensland fundraising event brought together the rugby community for an evening celebrating the sport, its people, and the future of the game.

Hosted for passionate rugby fans, current and former Wallabies and Reds players, coaches, staff, and key stakeholders, the event created an opportunity for the rugby community to connect while raising funds to support rugby pathways and invest in the next generation of players.

With more than 600 combined Wallabies Test Caps represented in the room, it was a powerful evening centred around community, connection, and a shared passion for rugby.

OBJECTIVES
  • Deliver a memorable inaugural Queensland fundraising event for the Australian Rugby Foundation.
  • Bring together the rugby community, including players, coaches, staff, stakeholders, and passionate supporters.
  • Create an engaging environment that celebrated the history and future of Australian rugby.
  • Support fundraising efforts for rugby pathways and the development of the next generation of players.
  • Ensure a seamless and professionally delivered guest experience throughout the evening.
PLANNING & EXECUTION

Working closely with the Australian Rugby Foundation team, we supported the delivery of their inaugural Queensland fundraising event, bringing together the key elements needed to create a memorable evening for guests.

Key elements of delivery included:

  • Event coordination: supported the planning and delivery of the event to ensure a seamless experience from start to finish.
  • Guest experience: helped create an engaging environment for guests from across the rugby community.
  • Stakeholder coordination: worked alongside current and former players, coaches, staff, and key stakeholders to support the smooth running of the evening.
  • Fundraising event support: helped deliver an event designed to raise funds for rugby pathways and investment in the next generation.
  • On-ground delivery: provided hands-on support throughout the event to ensure the evening ran smoothly and guests remained engaged.
OUTCOMES
  • Successfully delivered the Australian Rugby Foundation’s inaugural Queensland fundraising event.
  • Supported fundraising efforts to invest in rugby pathways and the next generation of players.
  • Created a memorable event experience that celebrated the history, community, and future of Australian rugby.
  • Helped bring together more than 600 combined Wallabies Test Caps in one room, creating a powerful and meaningful celebration of the game.
Australian Rugby Foundation

Client: Australian Rugby Foundation
Event Dates: 9 July 2026
Agency: Lo Key Agency
Location: Brisbane
Attendees: 100

Australian Rugby Foundation Fundraising Event

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